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THE 90-DAY BRAND INFRASTRUCTURE BUILD

Your excellence.
A system that shows it.

Make your expertise easier to find, trust and choose. A 90-day build around the clients and opportunities you want to attract.

Portrait in a brown blazer in a warm gallery with tropical plants
Days 1–30

Find the foundation.

Understand who should choose you, what makes them act and what they need to trust.

What you leave withAn ideal-client profile, buying triggers, positioning statement and prioritised gap map.

Three phases.
A clear path forward.

DAYS 1–30

Find the foundation.

Use the audit and client workbook to connect your strengths with the people who need them, their buying triggers and their reasons to trust.

What we build

  • Five-pillar Magnetic Brand Audit
  • Ideal-client profile, buying triggers and trust requirements
  • Positioning statement and prioritised gap map
DAYS 31–60

Build the infrastructure.

Turn client insight into content they recognise, evidence they can evaluate and a useful first step towards working with you.

What we build

  • Content shaped by client questions, language and preferred formats
  • Case studies and proof that address their doubts
  • Your named approach and a relevant lead magnet
  • Consistent identity across LinkedIn and email
DAYS 61–90

Put it to work.

Connect publishing and follow-up to your client’s channels and buying moments. Test the journey, learn from real conversations and hand over the workflow.

What we build

  • Content calendar and outreach timed to buying triggers
  • Connected lead capture and relevant follow-up
  • Tested conversion pathway and feedback into the client profile
  • Documented workflow and handover
A GOOD FIT

You have the work.
Build on it.

For established founders and senior executives with experience and results to draw on, ready to grow their visibility beyond referrals.

Discuss your brand
HOW WE WORK TOGETHER

A collaborative build.

Weekly call
45–60minutes
Your feedback
48hours on drafts

Bring access to the real results and stories that make your brand credible.

Scope & investment

Agree scope and investment with Karen based on your market and starting point. The audit is free.

LINKEDIN PROFILE OPTIMIZATION

Let your profile
open the conversation.

A focused strategic rebrand for executives, founders and high-growth professionals. Align your positioning, words and visual presence with the opportunities you want.

Explore the packages & rate card ↗
BANKING & CORPORATE TRAINING

Know the client.
Change the conversation.

Help your team recognise the right prospects, understand what matters to them and turn that insight into more relevant conversations.

Discuss team training Facilitated by Karen Punch · Tailored to your team

For banking teams

Explore financial needs, decision-makers, buying triggers and trust barriers. Practise conversations that connect the client’s situation with an appropriate product.

For corporate sales teams

Build a shared picture of your ideal client, the people involved in buying and the questions your pitch needs to answer. Adapt the work to your sector and sales process.

What your team works on

  • A focused client profile and one-sentence client statement
  • Buying triggers, objections and the evidence that builds trust
  • Outreach channels, timing and a practical next conversation

Scope and format are agreed with Karen around your team’s goals.

FOCUSED SUPPORT

Need to strengthen one part?

LinkedIn Content System

A repeatable publishing system for your expertise and audience.

Discuss the scope ↗

Start with what your brand needs.

Get your free audit
LET’S STAY IN TOUCH

Good thinking.
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