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LINKEDIN STRATEGIC REBRAND

A profile that reflects
what you bring.

Give the right people a clearer reason to trust you. Strategic positioning, profile copy and design for executives, founders and high-growth professionals.

Explore packages & pricing Meet Karen Punch ↗
Karen Punch in a pink blazer in a sunlit setting with tropical plants
Karen PunchFounder · Brand Infrastructure Strategist

Be understood

Positioning that makes your value clear.

Be trusted

Experience and proof people can explore.

Start a conversation

A clear next step for the right people.

LINKEDIN PROFILE OPTIMIZATION · RATE CARD

Choose your starting point.

All prices in USD
GoldRefresh

$700USD

Thought Leader Foundation

Reposition your existing profile with expert guidance and a focused refresh.

  • Brand messaging workbook
  • Headline, About section and banner
  • Content themes for visibility
All 7 inclusions
  • Strategy interview
  • Brand messaging workbook
  • Banner design
  • Headline rewrite
  • New About section
  • Featured section optimization
  • Content themes for visibility
Discuss Gold on WhatsApp
DiamondRebrand

$1,000USD

Full Rebrand Experience

For an established professional whose profile undersells their experience.

  • Deep-dive brand workbook
  • Profile and experience refresh
  • Content pillars and 30-day calendar
All 8 inclusions
  • Strategy interview
  • Deep-dive brand workbook
  • About section rewrite
  • Headline and banner design
  • Experience refresh
  • Featured section optimization
  • Skills and endorsement reframe
  • Content pillars and 30-day content calendar
Discuss Diamond on WhatsApp
PlatinumBuild from scratch

$1,500USD

Full Brand Build from Scratch

For founders and executives with little or no LinkedIn presence.

  • Custom profile strategy
  • Profile built from scratch
  • Content calendar and voice blueprint
All 10 inclusions
  • 1:1 discovery session
  • Custom profile strategy
  • 5 LinkedIn SEO headline options
  • From-scratch About section
  • Featured section setup
  • Experience and skills optimization
  • Custom banner design
  • Thought leadership content pillars
  • 30-day content calendar
  • Voice-positioning blueprint for future posts
Discuss Platinum on WhatsApp
What changes between packages?

Swipe across to compare all three packages →

Key differences at a glance
Your profile needsGold$700 USDDiamond$1,000 USDPlatinum$1,500 USD
Starting pointRefresh an existing profileRebrand an existing presenceBuild a profile from scratch
StrategyStrategy interview & brand messaging workbookStrategy interview & deep-dive brand workbook1:1 discovery & custom profile strategy
Headline & AboutHeadline rewrite & new About sectionHeadline design & About rewrite5 SEO headline options & from-scratch About
Profile scopeBanner & Featured sectionBanner, Featured, experience, skills & endorsementsBanner, Featured, experience & skills
Publishing directionContent themes for visibilityContent pillars & 30-day calendarContent pillars, 30-day calendar & voice blueprint
WORKING WITH KAREN

The person behind the work.

Read the reviews ↗
Afua Agyefua Baiden
Afua Agyefua BaidenMRICS
“Empowering. Eye-opening opportunity to one’s capability”
Shadrach Aggrey-Yorke
Shadrach Aggrey-YorkeMGhISCollateral Fulfilment
“Detail and solution oriented to provide needed results”
Esther Dokuwaa Ofosuhene
Esther Dokuwaa OfosuheneCCXP, F-CICMSenior CX Leader
“Amazing. Karen is professional yet caring to a fault”
Kojo Addo-Kufuor
Kojo Addo-KufuorExecutive Head, Mortgage Business
“Rare ability to have professional, social, and personal conversations to the same level of intensity.”
NOT SURE WHICH PACKAGE FITS?

Start with a conversation.

Discuss your current profile and the opportunities you want to attract with Karen.

Book a profile audit call ↗
BEYOND THE PROFILE

Need the whole brand system?

The 90-Day Build connects positioning, content, proof, lead capture and follow-up. Explore it when you need a broader system around your visibility.

Explore the 90-Day Build ↗
LET’S STAY IN TOUCH

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